Ornoson Doors and Windows | President Wan Lixing, empowering the future through "going deep into the front line and decisively fighting at the terminal"

The frontline of terminals is the core of market competition, and accurately grasping the pulse of the market is the foundation for enterprise development. With the belief of "empowering for the future" and the original intention of "going deep into the frontline and decisively fighting at the terminals", the president led the core team to embark on a research and empowerment trip in East China. During the journey spanning thousands of miles from Chenzhou, Hunan, to Ji'an, Fuzhou, Wuyuan, Kaihua, Zhejiang, and Mount Huangshan, Anhui, the team delved deeply into the forefront of the market, focused on terminal upgrades, and injected strong impetus into the high-quality development of the East China region.

From Chenzhou in Hunan Province to Ji'an, Fuzhou, Wuyuan in Jiangxi Province, Kaihua in Zhejiang Province, Mount Huangshan in Anhui Province, and so on, during the ten-thousand-mile journey, the team delved deeply into the forefront of the market, focused on terminal upgrades, and injected strong impetus into the high-quality development of the East China region.

The first stop was Chenzhou, Hunan Province, which serves as a vital transportation hub connecting Guangdong, Hong Kong, Macao, and central China, boasting a prominent strategic position. The president immediately headed straight to the core terminal store, engaging in in-depth discussions with the person in charge and sales personnel. He directly addressed crucial issues such as "customer group changes," "acceptance of new products," and "traffic attraction challenges," ensuring that the communication was free from formalism and got straight to the heart of the matter.

At the on-site office meeting of the Chenzhou store, the president analyzed issues such as inventory turnover and team motivation based on his experience, emphasizing that "the terminal is the key to connecting the enterprise and consumers, and it is necessary to go deep into the front line to solve problems." In response to the difficulty in promoting new products, the team immediately determined the "online traffic attraction + offline experience" plan, reassuring the store manager.

After leaving Chenzhou, the team immediately rushed to Jiangxi Ji'an, the transportation hub and commercial center of central Jiangxi. The local terminal market presents both opportunities and challenges. At the regional dealer conference, the president first listened to the appeals of the dealer representative Mr. Li from Ji'an, and recorded in detail the core issues such as logistics delays and price control. Chairman Gan responded and answered the questions on the spot.

We have made it clear that "dealers are our comrades in arms, and any difficulties are the responsibility of the headquarters." We will safeguard the rights and interests of dealers through solutions such as digitizing and optimizing the price control system.

The third stop was Fuzhou, Jiangxi, where the research focused on enhancing the capabilities of the terminal team. The president, under the theme of "The Core Logic of Terminal Victory", provided training for terminal store promotion from dimensions such as customer insight, script optimization, and objection handling. Through interactive scene simulation and feedback, he helped the team quickly grasp sales skills。

Emphasizing that "terminal marketing needs to be close to customer needs, with no fixed formula", it suddenly dawned on the shop owner.

Arriving in Wuyuan, known as the "Most Beautiful Village in China", its terminal market is centered around tourism consumption, with a focus on personalized and cultural and creative demands.

The president led a team to visit stores around the scenic area, observed the displays and tourists' consumption habits, and then proposed an upgrade idea for "cultural and tourism integration" to the regional team: develop customized cultural and creative products in combination with local landscapes and humanities, and enhance tourists' consumption experience through scene-based displays.

"The hometown of Chinese root carving art" - Kaihua, Zhejiang, possesses both cultural attributes and consumption potential.“

Kaihua, Zhejiang. From joining the franchise to being among the top, Kaihua Hansen has never forgotten its original aspiration, serving customers and prioritizing word-of-mouth reputation, earning high praise from local consumers. Manufacturers should encourage each other, unite with one heart, and create a better tomorrow!

At the foot of Mount Huangshan, the president definitely made front-line efforts, inspired the team to overcome difficulties with the "Spirit of Mount Huangshan Pine", announced terminal incentive plans, and empowered the team from dimensions such as sales and promotions, boosting their confidence in the terminal battle.

"If we do, we'll do better." Mount Huangshan Hansen Chuang provides top-notch local services, upgrades its storefront, and welcomes the visit of the president, injecting new momentum into the future development of Mount Huangshan Hansen.

The trip to East China was tightly scheduled and yielded fruitful results. Decisions such as the promotion of new products in Chenzhou, logistics planning in Ji'an, guidance on marketing techniques in Fuzhou, and ideas for integrating culture and tourism in Wuyuan all originated from frontline research and directly addressed terminal pain points. The team brought back real frontline needs and expectations, leaving a clear direction, practical solutions, and confidence in the work of terminal practitioners for the East China market.

"The President's 10,000-Mile Journey: Empowering for Future Battle" is not only a research trip, but also a mobilization trip to unite our hearts and minds. In the context of fierce market competition, "going deep into the front line and decisively fighting at the terminal" is the key to grasping the pulse of the market and drawing development momentum. This trip to East China is a vivid practice of this concept, laying a solid foundation for corporate competition.